Overview

Communities Advancing Prosperity for Immigrants (CAPI) is a Minnesota-based nonprofit that works to improve the economic independence and well-being of immigrants, refugees, and underserved communities. As the organization continued to grow, it needed a refreshed visual identity that reflected its impact while providing a more flexible and consistent foundation for future communications.

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I created a modern brand system that honors CAPI's mission while improving clarity, accessibility, and consistency across print and digital applications. The project included updated logo standards, typography, color palette, graphic elements, and brand guidelines. I also contributed to the design and development of the organization's new website, helping translate the refreshed identity into a cohesive digital experience.

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Process

Modernizing the Brand

The redesign focused on creating a visual identity that felt welcoming, professional, and representative of CAPI's diverse communities. I developed a flexible brand system that balanced approachability with credibility, ensuring the organization could communicate consistently across a wide range of programs, audiences, and materials.

Every element of the identity, from typography and color to graphic treatments and layout principles, was designed to improve readability, strengthen recognition, and support accessible communication.

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Extending the Identity Online

Once the visual system was established, I helped apply it to CAPI's redesigned website. Working alongside the project team, I translated the new brand into a digital experience through page layouts, visual hierarchy, imagery, and interface design. This ensured the website reflected the same clarity and consistency as the organization's printed materials, creating a seamless experience across every touchpoint.